Nuyarn® x Ibex Wool
That’s where Nuyarn® stepped in. We worked with Ibex to design a base layer range built on Nuyarn® performance advantages. Because Nuyarn® is twist-free, fibres retain their natural loft, producing fabrics that are lighter yet warmer, with up to 35% more thermal retention and 15
% more loft compared to traditional merino. They also stretch and recover more effectively, giving wearers freedom of movement without losing shape.
The Ibex base layers powered by Nuyarn® quickly became best-sellers, anchoring their relaunch. Customers and media alike pointed to the clear difference in warmth, fit, and durability. Ibex wasn’t just back in the market; they were back as a leader, using performance to redefine where merino can go. The partnership showed that redefining natural fibres didn’t just expand possibilities for Ibex, it created entirely new ones.
If you’re ready to design what’s next, let’s talk.